When you own your own small business or own a book publishing company, you know that you need to keep your promotional marketing tools exciting and fresh to get wonderful results. We have a very cool idea that you can use starting right now. A very cool tool you can use in your marketing are personalized bookmarks. Bookmarks are amazing promotional items because they are not often used in many markets. People love to use bookmarkers when they read and because they are in the habit of reading, it is easy for them to read the personalized bookmarks which contain your message. It is true that people who already know about your product will use these personalized bookmarks. People who are not sure about any of your products or services will enjoy the personalized bookmarks also. Other marketing materials are often over used but not personalized bookmarks. These are a clever way to get your business message out to your potential customers. These are an item that customers and prospective customers will take with them where ever they go. When they do that; it will showcase your business message to any number of people at a very low cost. That is very good for business.