Rack Card Printing
Plan on promoting your business or event, rack cards are the perfect way to do so. Raise your marketing with custom-designed rack cards that are attention-grabbing and uplift your engagement. Explore our various options for high-quality rack-card printing and make a persisting impression starting now. Read more...
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- Size
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Size is measured in inches (except for Banners).
Your artwork must be submitted in this size plus bleed. For more information please go to Bleed & Safe Area.
If your product includes folding, this is the size before folding.
Catalogs/Magazines and Calendars are not considered folded products. Their size refers to one page.
- Paper
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Each paper we offer is a good choice for the product. You often have the option between lighter and heavier papers. Papers also come with different coatings.
For more information, see our Paper Guide.
Note that some papers increase production time, as listed in Turnaround Times.
- Alignment
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Select the direction of your printed project here.
We differentiate between vertical and horizontal formats. The format you have chosen is always described with its width first.
Example: vertical format
8.25" x 11.75"
Example: horizontal format
11.75" x 8.25"
- Color
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4/0 = Full color on front, blank back.
4/1 = Full color on front, B/W on the back.
4/4 = Full color on both sides.
1/0 = B/W on front, blank back.
0/0 = Blank - Corner rounding
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Here you can select rounded corners as an option.
Printed products with rounded corners are available in the following product categories: flyers & leaflets, post cards, appointment cards and business cards.
Several formats are available for selection:
2.0" x 2.9"
2.9" x 4.1"
4.1" x 5.8"
5.8" x 8.3"
8.3" x 11.7"
4.1" x 8.3"
3.25" x 2.25"
3.5" x 2"
Maxi: 9.25" x 5"
Round and oval items are available in the following sizes:
round: 3.75" diameter
oval: 5.70" x 3.75"
Business Card formats
corner radius: 0.15"
standard formats + Maxi format
corner radius: 0.25"
- Coating
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Here you have the option of selecting a refinement variation for your printed object. Refinement refers to the visual enhancement of a printed product (for example, high gloss coating, aqueous coating or glossy film lamination, foliation).
- Raised print
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Here you have the option of selecting a raised tactile structure as a special finish to your print product.
- Foil color
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Here you have the option of selecting the color of the raised tactile structure.
- Turnaround Time
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Production time depends on the product. You can find production times for this category in the description below (including additional turnaround times).
For your specific product's production time, please complete your filter selection or go to the product page — however you will have to add the additional turnaround times to these, too.
Please note:
Production starts on the day we have received your print-ready files before 10 AM EST (including your confirmed proofs, if any).
See Turnaround Time for more information.
Production time does not include shipping.
See Shipping for more information.
- Quantity
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The quantity you select here is for one design only. To print several artworks you must add several items to the cart.
You can change the item quantity in the cart, if you want the same product for multiple designs.
High quantities may increase production time as listed in the category description or in Turnaround Times.
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Estimated Shipping*:
Dates apply only if payment is complete and print-ready files are submitted (and approved) until 10 AM EST. For time sensitive orders please select fastest turnaround time. For more information go to Turnaround Time. Turnaround Time does not include Shipping.
Upload FilesYou can upload your file after completing the product selection or after the check-out. You can also access your upload page through your order confirmation e-mail or through your customer account. For more information please proceed to File Upload.
Do you need assistance?If you have any questions, please feel free to contact us.
Product Description:
- Your customers won’t be able to resist picking up a customizable Rack Card
- 4” x 9” and 3.5" x 11" sizing
- Choice of durable card types with Uncoated, Matte or UV-Coating finishes
About Rack Cards
Rack card printing is a way to show people your brand, message, or promotion. It is short, on point and looks good. You can put them in places where a lot of people usually walk by like hotel lobbies, trade show counters or tourist centers. Our Custom rack cards help businesses get noticed where people make decisions. They are tall but small enough to take away and look nice while still grabbing peoples attention.
- They are good for putting on counters because they look professional and don’t take up much space.
- You can use them to sell more things and promote events with your event tickets.
- Fully customizable design to look however you want with your brands message.
- Sturdy paper choices all while look impressive so they will last.
- Efficient for local promotions and tourism marketing.
- Easily hand them out at events, hotels, stores and in waiting rooms.
- Ideal add-on to other marketing materials.
Why Rack Cards Are a Budget-Friendly Marketing Tool
Custom rack cards are really great because they are fairly cheap. They use less paper and ink than bigger printed things so they are cheaper even when printing large amounts. This is perfect for businesses that want to reach customers all the time without spending much money.
Custom rack cards are also very good at getting to the people. When you put them in places like hotels or doctor offices people see your message at the right time. Their compact format allows for focused messaging, while still offering enough space to showcase promotions, QR codes, or calls to action — such as registering for an event with custom event tickets.
With minimal investment and maximum exposure, custom rack cards are an essential tool for any B2B marketing strategy.
Samples
Frequently Asked Questions
Are rack cards effective for marketing?
What type of paper are rack cards printed on?
Can I print rack cards online with my own design?
How can I make my custom rack cards stand out?
Do you offer eco-friendly rack card printing options?
How quickly can I receive my printed rack cards?
How to Print Affordable Rack Cards Without Sacrificing Quality
Make Informed Paper Choices
- Go with weight stocks like 14 pt.. Uncoated Cover. These options give a look and feel without breaking the bank. They are sturdy enough for displays that get a lot of use.
- Skip high-end stocks unless you're doing luxury branding. Papers like 38 pt. Trifecta or Pearl finishes look amazing, but not always needed. Use them for campaigns or high-end services where visuals matter.
- Think about using recycled or eco-friendly stocks for a value and to show your brand cares. Our 100 lb. Recycled Matte Cover is easy on the budget and the environment. It shows customers you're committed to being green.
- Don't add features like spot UV or foil unless they're really necessary. Special finishes can make your design pop, but they cost a lot extra. For marketing needs stick with clean and sharp printing.
Optimize the Design for Efficient Printing
- When you are printing rack cards it is an idea to stick to standard sizes like 4" x 9". This is because custom sizes often mean custom cutting or setups which can raise your print cost. Standard rack card sizes fit perfectly into displays and holders.
- Use print- templates to avoid costly file adjustments. Templates ensure bleed, safe zones and resolution from the start. This prevents rework, delays or setup fees from the print provider.
- Minimize ink- backgrounds to reduce ink usage. White space is not modern and clean it is also cheaper to print. Bleed dark colors can increase ink saturation and drying time.
- Avoid last-minute edits that lead to rush fees. Plan your design and proofing ahead of time. Rush orders often come with surcharges. Limit your paper and finish options.
Print Smarter, Not Cheaper
- Ordering in bulk is a good way to reduce the cost per unit. The more rack cards you print at once the lower your price per piece will be. Even a small increase in quantity can dramatically reduce your cost per card.
- You can also combine orders with print materials when possible. Bundling rack cards with flyers, business cards or brochures can lead to savings. Many print shops offer combo discounts or combined shipping.
- It is also important to track your return on investment to ensure value over time. Affordable rack cards are not effective unless they convert. You can include QR codes or promo codes to measure performance and improve print campaigns.
- Finally schedule your orders to align with promotions. Timing can make a difference in cost. Keep an eye on promotions, holiday sales or back-to-business campaigns to save on large print runs. Planning your orders, around these periods allows you to get quality rack cards at a lower price without cutting corners.
