Rack Cards
Introducing our rack card printing services, perfect for promoting your business or event. Elevate your marketing with custom-designed rack cards that grab attention and drive engagement. Explore our options for high-quality rack card printing and make a lasting impression today. read more...
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- Size
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Size is measured in inches (except for Banners).
Your artwork must be submitted in this size plus bleed. For more information please go to Bleed & Safe Area.
If your product includes folding, this is the size before folding.
Catalogs/Magazines and Calendars are not considered folded products. Their size refers to one page.
- Paper
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Each paper we offer is a good choice for the product. You often have the option between lighter and heavier papers. Papers also come with different coatings.
For more information, see our Paper Guide.
Note that some papers increase production time, as listed in Turnaround Times.
- Alignment
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Select the direction of your printed project here.
We differentiate between vertical and horizontal formats. The format you have chosen is always described with its width first.
Example: vertical format
8.25" x 11.75"
Example: horizontal format
11.75" x 8.25"
- Color
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4/0 = Full color on front, blank back.
4/1 = Full color on front, B/W on the back.
4/4 = Full color on both sides.
1/0 = B/W on front, blank back.
0/0 = Blank - Corner rounding
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Here you can select rounded corners as an option.
Printed products with rounded corners are available in the following product categories: flyers & leaflets, post cards, appointment cards and business cards.
Several formats are available for selection:
2.0" x 2.9"
2.9" x 4.1"
4.1" x 5.8"
5.8" x 8.3"
8.3" x 11.7"
4.1" x 8.3"
3.25" x 2.25"
3.5" x 2"
Maxi: 9.25" x 5"
Round and oval items are available in the following sizes:
round: 3.75" diameter
oval: 5.70" x 3.75"
Business Card formats
corner radius: 0.15"
standard formats + Maxi format
corner radius: 0.25"
- Coating
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Here you have the option of selecting a refinement variation for your printed object. Refinement refers to the visual enhancement of a printed product (for example, high gloss coating, aqueous coating or glossy film lamination, foliation).
- Raised print
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Here you have the option of selecting a raised tactile structure as a special finish to your print product.
- Foil color
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Here you have the option of selecting the color of the raised tactile structure.
- Turnaround Time
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Production time depends on the product. You can find production times for this category in the description below (including additional turnaround times).
For your specific product's production time, please complete your filter selection or go to the product page — however you will have to add the additional turnaround times to these, too.
Please note:
Production starts on the day we have received your print-ready files before 10 AM EST (including your confirmed proofs, if any).
See Turnaround Time for more information.
Production time does not include shipping.
See Shipping for more information.
- Quantity
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The quantity you select here is for one design only. To print several artworks you must add several items to the cart.
You can change the item quantity in the cart, if you want the same product for multiple designs.
High quantities may increase production time as listed in the category description or in Turnaround Times.
| Price: $ --.-- |
Estimated Shipping*:
Dates apply only if payment is complete and print-ready files are submitted (and approved) until 10 AM EST. For time sensitive orders please select fastest turnaround time. For more information go to Turnaround Time. Turnaround Time does not include Shipping.
Upload FilesYou can upload your file after completing the product selection or after the check-out. You can also access your upload page through your order confirmation e-mail or through your customer account. For more information please proceed to File Upload.
Do you need assistance?If you have any questions, please feel free to contact us.
Product Description:
- Your customers won’t be able to resist picking up a customizable Rack Card
- 4” x 9” and 3.5" x 11" sizing
- Choice of durable card types with Uncoated, Matte or UV-Coating finishes
About Rack Card
Rack card printing is a proven way to present your brand, message, or promotion in a concise and visually appealing format. Typically placed in high-traffic areas such as hotel lobbies, trade show counters, or tourist centers, custom rack cards help businesses stand out exactly where customers make decisions. Their vertical format and eye-catching design make them ideal for drawing attention in a limited space.
- Professional and compact format ideal for small counter displays
- Great for upselling and event promotions alongside printed event tickets
- Fully customizable design options with brand-specific messaging
- Sturdy cardstock and premium print finishes for durability
- Highly effective for local promotions and tourism marketing
- Easy to distribute at expos, hotels, retail counters, and waiting rooms
- Perfect complement to other marketing materials
Why Rack Cards Are a Budget-Friendly Marketing Tool
One of the greatest advantages of custom rack cards is their cost-efficiency. Unlike larger print materials, they require less paper and ink, making them more affordable to produce at scale. You can easily print rack cards online in high quantities without compromising on quality – ideal for businesses that want to reach customers consistently and economically.
Moreover, rack card printing is highly targeted. By placing them in strategic locations like hotels, medical offices, or trade show booths, your message reaches people exactly when and where they’re looking for information. Their compact format allows for focused messaging, while still offering enough space to showcase promotions, QR codes, or calls to action — such as registering for an event with custom event tickets.
With minimal investment and maximum exposure, custom rack cards are an essential tool for any B2B marketing strategy.
Samples
Frequently Asked Questions
Are rack cards effective for marketing?
What type of paper are rack cards printed on?
Can I print rack cards online with my own design?
How can I make my custom rack cards stand out?
Do you offer eco-friendly rack card printing options?
How quickly can I receive my printed rack cards?
How to Print Affordable Rack Cards Without Sacrificing Quality
Make Informed Paper Choices
- Go with mid-weight stocks like 14 pt. Gloss or Uncoated Cover These options offer a professional look and feel at a lower price point. They are durable enough for high-traffic displays without the cost of premium textures.
- Skip ultra-premium stocks unless it’s for luxury branding Papers like 38 pt. Trifecta or Pearl finishes are stunning, but not always necessary. Use them for exclusive campaigns or high-value services where visual impact is key.
- Consider recycled or eco stocks for value and branding Our 100 lb. Recycled Matte Cover is both budget-friendly and environmentally conscious. It also shows customers you care about sustainability.
- Avoid unnecessary upgrades like spot UV or foil if not essential While special finishes can enhance your design, they increase the overall cost significantly. Stick to clean, sharp printing for most standard marketing needs.
Optimize the Design for Efficient Printing
- Stick to standard sizes like 4" x 9" to avoid custom fees Custom sizes often mean custom cutting or setups, which can raise your print cost. Standard rack card sizes fit perfectly into displays and holders.
- Use print-ready templates to avoid costly file adjustments Templates ensure proper bleed, safe zones, and resolution from the start. This prevents rework, delays, or setup fees from the print provider.
- Minimize ink-heavy backgrounds to reduce ink usage White space is not only modern and clean—it’s also cheaper to print. Full-bleed dark colors can increase ink saturation and drying time.
- Avoid last-minute edits that lead to rush fees Plan your design and proofing ahead of time. Rush orders often come with surcharges and limit your paper and finish options.
Print Smarter, Not Just Cheaper
- Order in bulk to reduce the cost per unit The more you print at once, the lower your price per piece. Even a small increase in quantity can dramatically reduce your cost per card.
- Combine orders with other print materials when possible Bundling rack cards with flyers, business cards, or brochures can lead to overall savings. Many print shops offer combo discounts or combined shipping.
- Track your ROI to ensure value over time Affordable doesn’t mean effective unless the cards convert. Include QR codes or promo codes to measure performance and improve future print campaigns.
- Schedule Your Orders to Align with Promotions Timing can make a big difference in cost. Keep an eye on seasonal promotions, holiday sales, or back-to-business campaigns to save on large print runs. Planning your orders around these periods allows you to get premium quality at a lower price—without cutting corners.
