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Common Brochure Sizes and Folding for your advertising

Combinations of sizes and folding for brochures are endless. The standard everybody knows is a half-fold brochure. It is like a flyer or letterhead folded in half to fit into an envelope. Besides, Tri-Fold and Z-Fold are very common in advertising in marketing. Information about the sizes can be found in open and closed sizes. The following examples give an overview about well- established standard sizes and folding options for brochures.

11” x 17” folded to 8.5” x 11” Half Fold

The short or half fold of an 11” x 17” flyer ends up in a 4-page folder or brochure with a standard letterhead size of 8.5” x 11”. This is commonly used for informational brochures that come within an envelope. E.g., technical or medical information is presented compactly and can be sent by letter.

8.5” x 11” folded to 3.66” x 8.5” Tri Fold or Z Fold

Folding a letterhead-sized document to 3.66” x 8.5” results in a compact size for storing information on six pages. This site is popular for promoting events, concerts, or food. There are enough pages and space to use graphics and text side by side. Stored on a counter, it is a nice takeaway.

4” x 24” folded to 4” x 6” 4 Panel Accordion Fold

As 4” x 6” is a standard club flyer size, the eight pages / 4-panel accordion fold is the perfect way to present lots of information in pocket size.

22” x 33” folded to 8.25” x 11” – 16 pages Double Cross Fold

The 16 pages' double cross-fold technique is typical for maps. A national park or a theme park wants to give maps to visitors. This brochure fits perfectly into a backpack, has enough space to give detailed information about the area, and leaves the backside for text and maybe sightseeing information.

Other common Brochure sizes and folding options

Further brochure folding options are Single Open Gate Fold, Double Gate Fold, Half then Half Fold, and Roll Fold. We offer 25 different folded sizes in standard, depending on the available size and the folding combination. Use our file templates for brochures to set up the correct printing file for all common brochures and folder sizes. If a certain size is needed, which can’t be found online, please ask us for a custom quote here.

Select your brochure size and folding option and get an instant printing quote here.